Joined: 27 Jun 2019
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Logan Gil - About Author:
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"Is Your Dog Selling eBooks Too??" Marketing Articles | December 16, 2002
Just the other day, I stumbled across a website selling ebooks about pet ... was set up by Spike , a Bull Dog Just kidding! But it does seem that everyone is jumping, or had jumped on the 'ebook
Just the other day, I stumbled across a website selling
ebooks about pet food...it was set up by Spike, a Bull Dog
Just kidding! But it does seem that everyone is jumping,
or had jumped on the 'ebook bandwagon' these days.
No doubt, the online ebook business IS highly profitable
- if done right. Selling quality info-products is somewhat
the perfect hands-free business , as everything from order
to delivery to follow up can be automated on the internet.
Imagine making money on autopilot while you're on holiday!
But how do you survive and ensure you make a decent profit
from your ebook business? Saying that the competition is
HUGE is an understatement, even Spike's doing it!
Here is the "DEP formula" you can implement immediately
to make more profits, and win the ebook war :
If you're selling your own ebooks which you authored,
you have the best differentiation as there're no direct
competition. But if you're reselling others' ebooks,
you NEED to create a Differentiation Strategy.
You've got to have your own niche among the crowded
marketplace. Some ways to do just that include :
* Unique website : Create your own website to resell
instead of using the common template, this is like a
breath of fresh air for your potential customers.
For example , I resell the Fast Track Profit package
by Marcus Yong by creating my own unique website
with it's own domain name. The original template is
at http:www.cashebooks, but my own unique
version at http:www.ultimateebooks looks
completely different. As a results, sales were much better.
This technique can also be used in other areas beside
ebook marketing. For example, creating a special mini-site
for your favourite affiliate program differentiates you from
the common pack. I did this successfully for my affiliate
opportunity, creating a whole new sales copy and different
look to presell. You can see how different my site is from
the actual program by going to this page :
* Bonuses : Give extra incentives above the normal
package to entice prospects away from competitors.
Incentives can be in many forms, for example, extra
gifts, customer suppor.